At WordCamp Dallas today, I was introduced to a live analytics tool called Woopra. It didn't make me cry, but it did awaken my inner Scoble. We whipped out the camera and went to work.
Unlike the stat service you might be using to analyze your Web site traffic data, Woopra provides exciting, LIVE data about your visitors as they explore your site. Web site stats might be interesting to those of us who have Web sites, but Woopra makes stats addictive and quite frankly, entertaining. It's sticky, and if you own a Web site, you're going to want to have it running on a screen, the same way a day trader keeps a stock ticker and CNBC running non-stop.
The rich, client side Java application installs on a Mac, PC or Linux machine supporting the latest version of Java. And data streams to the interface in the form of lush looking maps, charts, graphics and text. Woopra logs details what pages your visitors look at, where they came from and what keywords they searched for to lead them to your site. Reading back the description I just wrote, it doesn't seem like anything new. The excitement comes from the visual nature of the application. I guess, then, it's a good thing we do video. Have a look...
We used Vimeo's flash player so the shots of the screen would be crisp. Feel free to embed. :) Read More
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